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Credit unions were created with the idea that people should help people. For that reason, personal touch and interaction is a key differentiator for credit unions when compared to banks. Some might fear that as online and mobile banking become more and more popular, the personalized nature of credit union business will disappear. However, quite the opposite is true. 

When used correctly, active analytics programs provide the opportunity to customize those interactions and increase the relationship – personalizing things to create the same level of individualized attention customers receive at a branch office.

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