For the first time ever, Enterprise Car Sales has rolled out a commercial as part of a broader campaign highlighting its brand as a total transportation solution, the company said.

A service of Enterprise Rent-A-Car in St. Louis, Enterprise Car Sales said the commercial focuses on the ease of a negotiation-free used car-buying experience, a strategy the company said it pioneered in 1962.

“Many credit unions refer their members to Enterprise Car Sales,” said Mike Bystrom, vice president of car sales at Enterprise Car Sales.

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