NASHVILLE, Tenn. — During the Not for CEOs event on Oct. 18 at the CU Water Cooler Symposium at the Frist Center for the Visual Arts, our panel of experts discussed what the industry as a whole needs to rethink.

We'll be featuring their take on one area of focus a day.

Today, why and how to invest in departments inside your credit union.

The series:

Take 1: Rethinking human resources and pushing past fear.
Take 2: Member service as a differentiator? No way.
Take 3: Attracting young professionals to your workplace.
Take 4: Internal investing, where and now.

Credit Union Times Publisher/Editor-in-Chief Sarah Snell Cooke was joined on stage by James Robert Lay, CEO of CU Grow; Andy Janning, CEO of NO NET Solutions; Jimmy Marks, creative media director at DigitalMailer; Ron Shevlin, senior analyst at Aite Group; and Amy Ethridge, electronic marketing coordinator at Robins Federal Credit Union.

Previous events in the leadership development series, sponsored by CO-OP Financial Services, have focused on the importance of performance reviews, succession planning, credit union philosophy, personal branding and technology.

Instant Insights /

Video CUTs From Not for CEOs: Internal Investing

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