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The MoveCU alliance will allow credit unions to market their products and services directly to potential members who use services like CreditJeeves.

MoveCU.com, a credit union shopping website and lead generator that debuted at the 2013 Marketing Association of Credit Unions conference in Las Vegas, recently announced the formation of a strategic alliance with several companies that provide products and services aimed at the coveted Gen Y demographic.

Kevin Dawson, co-founder of MoveCU.com,said the company has entered into a partnerships with four organizations:

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