Prompted by a surge in smartphone usage, auto buying service CUSO Autoland Inc. said it has launched a mobile website to meet the research and shopping needs of car buyers.

The Chatsworth, Calif.-based CUSO said it has seen a 67% jump in mobile traffic to its website in the last year.

Autoland President Jeffry Martin said unlike a mobile application that requires users to download software to their mobile device, the CUSO’s website is automatically presented through the phone’s Web browser.

(At left, the build-your-car screen.)

The site was designed to deliver a pleasing user experience with key features online shoppers are looking for such as a streamlined mobile interface and full chat capability with Autoland representatives, according to the CUSO.

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