X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

When it comes to buying a new car, baby boomers may have an edge over the potential buying power of the much sought-after Generation Y.

Consumers in the 55- to 64-year-old age range are most likely to buy a new car simply because this group has the second largest number of licensed drivers, according to a new study, Marketing Implications of the Changing Age Composition of Vehicle Buyers in the U.S., from the University of Michigan’s Transportation Research Institute. Coming in first was the 45- to 54-year old age bracket that also includes boomers, the data showed.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

Dig Deeper

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.