A new study from the Pleasanton, Calif.-based Javelin Research + Strategy underlined two facts: digital wallets continue to gain popularity with consumers and, said Javelin analyst Mary Monahan, “This is a fight for credit unions to win—or lose.”
Javelin said that for many consumers, their financial institution is where they want to find their digital wallet solution.
“They trust their financial institutions. Whatever wallet their [credit union] comes up with is the one they will adopt,” Monahan said.
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