Above is one of the digital billboards showing attendees in real time at Bronco Bash.

The $453 million Consumers Credit Union helped put a community celebration in the spotlight last week by partnering with an outdoor digital signage company to stream live photos from Western Michigan University’s 2013 Bronco Bash, an annual back-to-school festival open to the Kalamazoo, Mich., community.

The Sept. 13 festival featured games, live music, other entertainment and the opportunity to learn about local businesses and organizations. An estimated 20,000 people attended this year’s Bronco Bash, including 400 student organizations, university departments and local businesses, the credit union said.

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