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How do you steer a brand out front, convince all involved of the potential savings and still deliver a suite of products and services to credit unions, hopefully, seamlessly? Consider a merger.

That’s what happened between CUcorp and CU Solutions Group when the two combined operations on July 1. The Lansing, Mich.-based CUcorp is a wholly-owned subsidiary of the Michigan Credit Union League & Affiliates. The CUSO serves the state’s credit unions with card services, lending products and consulting and partner relationships. Located in Livonia, Mich., CU Solutions Group was formed in 2010 by combining several entities including CU Village, HRN, and Koker Goodwin into one company, according to the league.

As a result of that consolidation, CUSG extended its reach outside of Michigan to offer credit unions nationwide service in marketing, technology, membership enhancement and performance management. The recent merger will take the CUSO a step further with credit union performance solutions.

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