As the number of members joining credit unions continues to grow, keeping the momentum going may mean offering more than free checking accounts to keep them around.
Through the first five months of 2013, total membership was up 1.4 million to 97.4 million, according to CUNA Mutual Group's July Credit Union Trends Report, which tracked data through May. The year-to-date increase in 2013 is roughly 300,000 above YTD 2012 results.
While the membership count is up 2.3 million year-over-year and 3.8 million since the impact of Bank Transfer Day in 2011, credit unions might have to continue to do more to keep new members loyal.
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