Making good on a promise it announced this past spring, CO-OP Financial Services is rolling out a new logo and branding for shared branching.
A new logo carrying the words CO-OP Shared Branch will gradually replace the familiar swirl logo that has been the service's logo for years, since before the three national shared branch networks consolidated into one.
"We aren't doing it just to change the logo," explained Sarah Canepa Bang, president of CO-OP Shared Branching. "We're doing it while the swirl logo has served us well over the years, it hasn't been doing as well lately. It's just time for an update."
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