NEW YORK — The secret to credit union competitive success is the full-court press.

During his general session Monday at CUNA's America's Credit Union Conference in the New York Hilton, best-selling author Malcolm Gladwell shared an anecdotal example of how an untalented group of 12-year-old girls used the full-court press to take their team all the way to a national championship.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.