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The 8,000-member, $70 million TECU Credit Union has discovered that launching a new credit card has revitalized its card program and refreshed it community image.

The Wichita, Kan.-based credit union, with roots in the communications industry, had been looking for a way to energize its credit card program for some time and had also been searching for ways to implement some changes to the credit union’s identity, according to CU executives. In particular TECU wanted to attract more younger members to the credit union but do it in a way that didn’t alienate the credit union’s older members.

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