The message in Monday’s EMV themed webinar hosted by The Members Group was stark: If you haven’t yet started your EMV implementation program, meeting the October 2015 Visa and MasterCard deadline for a shift in liability will be challenging, said Thomas Grouard Lillelund, CPI senior manager, who gave the presentation.

A large plastic card issuer CPI is on the frontlines in the race to be on the right side of the 2015 liability shift when the big card issuers say that they will hold merchants and issuers responsible for fraud if they do not support EMV by the deadline.

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