The CUNA Marketing & Business Development Council isoffering a new white paper it said should dispel what it callsmyths about marketing.
The white paper is titled Marketing is Easy and OtherMyths: Strategies to Demystify Ten Misunderstandings ThatPlague Credit Union Marketing Professionals and is availablefor free to CUNA Council members – $50 per copy to non-members – inthe white paper section at www.cunacouncils.org.
The paper focuses on such topics as ways marketers can showoverall value to their credit union, how credit unions can worktogether to gain market share and how marketers can work betterwith CFOs.
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