Watching a video on YouTube in 2011, Bill Arnold, Service CreditUnion's chief information officer, was shocked to see one of thecredit union's branches had caught on fire and gone up in flames inthe middle of the night.

The next day, a Friday, he andother members of the $2.3 billion credit union's hierarchy,including CEO Gordon Simmons, and the board of directors sortedthrough their options. One primary concern was deciding whether tosend members to a shared branch, or continue to provide services atthe damaged location, said Arnold.

However, given the extent of damage to the site, the latterpossibility was quickly dismissed. At the same time, the closestother branch was almost 40 miles away, an unreasonable distance toexpect members to travel, he noted.

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