The NCUA has posted online an archived broadcast of its April 23 marketing webinar conducted by its Office of Small Credit Union Initiatives.
Sandi Carangi, director of credit union marketing services at the Pennsylvania Credit Union Association, and Gustavo Grüber, vice president of Coopera Consulting Inc. in Iowa, were featured presenters for the webinar and discussed marketing strategies to help credit unions improve outreach to current and potential members.
The two discussed how to develop core components of an effective marketing plan, how marketing goals and strategies can affect a credit union's financial performance ratios, how to analyze consumer data and develop market research to identify potential members, and how to use marketing strategies to reach Hispanic populations.
The NCUA said Wednesday in a release that more than 700 participants tuned in to the live 90-minute webinar.
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