Regarding "Should Branches Be Added to the Endangered Species List" in the May 15 issue: Recently, trade publications have been awash with articles debating the future of the branch.
Some allege that the branch is over and done with. Remote delivery channels have rendered the branch irrelevant. Others say that the branch will remain but in a different form–smaller and with a greater focus on education, information and counseling. A few factors seem to be rarely mentioned in these articles, but these factors play an important role in determining the role of branches in the future of any credit union
The vast number of branches are owned by big banks and are the subject of most trade articles. Keep in mind that banks, particularly the big ones, operate with different motives than credit unions, so decisions made by big banks do not necessarily translate directly into the credit union world.
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