Sunmark Federal Credit Union turned to the world of the social Internet to help the New York credit union upgrade its online presence.
The $395 million, 45,800-member Sunmark in Latham, N.Y., used crowdsourcing to find the designer for the Albany-area credit union's new website.
"Crowdsourcing presented an opportunity to see and choose from many unique designs," said Lisa Totaro, Sunmark's marketing associate. "We reviewed premium designs at a fraction of what it would traditionally cost with a major design firm."
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