Credit union marketers searching for the best way toreach their members can dig into an overflowing toolbox today,ranging from traditional approaches such as direct mail to newoptions like Twitter and whatever else is currently “in.”
That may sound like good news, but it also presentschallenges.
“Every week there is something new,” said Brandon Diehl,president of Stratix Marketing in Tampa, Fla. “Most credit unionmarketers are one-person marketing departments and it’s very difficult to learn allthat. People can become overwhelmed.”
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