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Credit union marketers searching for the best way to reach their members can dig into an overflowing toolbox today, ranging from traditional approaches such as direct mail to new options like Twitter and whatever else is currently “in.”

That may sound like good news, but it also presents challenges.

“Every week there is something new,” said Brandon Diehl, president of Stratix Marketing in ­Tampa, Fla. “Most credit union marketers are one-person marketing departments and it’s very difficult to learn all that. People can become overwhelmed.”

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