Search
 

Oregon CU Unveils New Name

Northwest Resource Federal Credit Union announced last week that it will change its name to Trailhead Credit Union, effective June 3. As one of nine other credit unions in Oregon with Northwest in its name, the credit union said it wanted a new name that would better distinguish itself...

By Staff Writer | Updated on May 01, 2013

Northwest Resource Federal Credit Union announced last week that  it will change its name to Trailhead Credit Union, effective June 3. As one of nine other credit unions in Oregon with “Northwest” in its name, the credit union said it wanted a new name that would better distinguish itself in the marketplace.

Weber Marketing Group, a strategic branding and marketing consulting agency, worked with the credit union’s board of directors and management team for six months to create the new Trailhead Credit Union name and brand.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

NOT FOR REPRINT

© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper

 

Recommended Stories

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.