The Rundown

• New CEO has multiple ties to credit union and Delta Airlines.
• Building brand awareness continues to be an ongoing goal.
• Legal matter behind it, CU said member experience was not compromised.

In 2005, Delta Community Credit Union thought about changing its name and with it, a shift away from a then 65-year tie with its longtime sponsor, Delta Airlines.

The $4.3 billion financial institution in Atlanta took the idea to focus groups consisting of members and the general public. The reaction was overwhelmingly against removing Delta from its moniker. In the end, Delta Employees Credit Union transitioned to Delta Community Credit Union and went on to become Georgia's largest credit union serving more than 275,000 members and the entire metropolitan Atlanta area, including 11 surrounding counties.

It's critical that we listen to our members to continuously find out what they want and where we can improve," said Hank Halter, the newly appointed president/CEO of Delta Community.

After serving as interim president/CEO of the credit union since Jan. 1, Halter was named the permanent president/CEO in early April. Halter succeeds Rick Foley, who retired in December 2012 after eight years at the helm and 26 years of service at the credit union.