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Filene Social Media Pilot Gaining Traction

More than 50% of participants have successfully leveraged social media for business wins and outreach.

By Myriam DiGiovanni | Updated on April 24, 2013
Gamification makes it fun for team members to make relevant, engaging post a top priority.

There’s a buzz about Filene Research Institute’s QUEsocial pilot program as it may finally help ground all the talk about the “need” for social media with actual business results.

Of the 36 credit unions and 120 individuals in the pilot, more than 50% of participants have successfully leveraged social media for business wins ranging from leads, new members and loans to expanding their reach within the communities they serve, the Madison, Wis., think tank said.

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