The $92 million Northwest Resource Federal Credit Union in Portland, Ore., will change its name to Trailhead Credit Union as of June 3.
The rebranding is to help distinguish the 6,000-member credit union from other credit unions in Oregon with the word "Northwest" in their name as well as reflect the spirit of its location, the credit union said.
The new name also was chosen to reflect Northwest Resource's position in the Portland marketplace as an alternative to big banks. "Small Enough to Know Better" is its new tagline and the rebranding was the result of six months of work with Weber Marketing Group, the credit union said.
Continue Reading for Free
Register and gain access to:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts.
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders.
- Educational webcasts, white papers, and ebooks from industry thought leaders.
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com.
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
