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CUNA is going big this summer, debuting Monday a series of video advertisements on a Time Square jumbo screen that will run through the July 4 weekend.

Credit union membership benefits and CUNA’s consumer website www.asmarterchoice.org will be promoted on the CBS Screen, a 26-foot wide by 20-foot tall video billboard in Times Square.  Approximately 450 million pass through the New York City landmark annually, making the venue an ideal one, said Paul Gentile, executive vice president of strategic communications and engagement.

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