Actual members breathe life into BECU's latest campaign.
The $11.8 billion Seattle credit union's new multi-media SHARE campaign features more than 50 stories pulled from members who share their love for BECU every day – in face-to-face conversations, on Facebook, on Twitter, on Yelp, and on blogs.
Those members were recruited from those who enthusiastically posted about their experience with the 800,000-member credit union's products and remote services. BECU in collaboration with its advertising agency, Seattle-based DNA, then produced several TV, radio, outdoor, print and digital ads based on real messages from real members. No scripting was involved.
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