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Members are reminded of their dreams when they walk into Summit CU’s Fitchburg Inspiration Branch.

In the call to bring out your dead, don’t be so quick to toss branches on top of the heap of abandoned projects.

“If you look purely at the number of credit union branches in operation, there has been a steady decline that is likely to continue into the future. This is being driven by an increase in the number of banking channels to which members have access, including online banking, mobile banking and peer-to-peer lending,” said Michael Downs, vice president of marketing at Momentum, a design firm based in Seattle and Pittsburgh. “However, the branch is far from dead.”


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