The $74 million, 9,400-member Central Star Credit Union is working to turn heads in its Wichita, Kan., market with an ad campaign that tells members to “Get Naked Checking.”

Hairless cats and dogs are the images shared in the campaign, which carries the tagline “It’s Free, So There’s Nothing to Hide” and includes Web videos and print ads, billboards, T-shirts and Facebook and YouTube postings aimed at driving traffic to NakedChecking.com.

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