The 60,000-member, $690 million CoastHillsFederal Credit Union said it has improved its card program on awide variety of fronts after implementing several differentmarketing and management strategies.

As of the end of 2012, the Lompoc, Calif., credit union had aportfolio of more than 12,000 card accounts with outstandingbalances of $28.8 million.

The credit union processes its card payments on the FIS platformand drew upon CardServices for Credit Unions, the association of credit unionsthat process on FIS, for assistance with the changes.

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