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About 18 months ago, Steve Hoke and his team were discussing how indirect lending could potentially be a better process for credit unions and give members usable information that would actually result in driving that coveted vehicle off the dealership’s lot.

Hoke, who is director of loan growth products for CUNA Mutual Group in Madison, Wis., said those talks led to the development of AskAuto, a new downloadable smartphone and tablet application that offers credit union members vehicle information and loan application assistance that aims to simplify their vehicle-buying experience.

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