Brian Gately (NFCDCU), Helen Godfrey-Smith (Shreveport Federal CU CEO), Martha Morris (Shreveport Federal VP) outside the Financial Empowerment Center

Many, if not most, credit unions would balk at the notion of adopting former state prison inmates as potential members. But it should tell you a lot about the 21,000-member $90 million Shreveport Federal Credit Union that the idea met with near universal approval from the first time it was mentioned as a possibility.

That’s because the credit union’s entire staff, from the board chairman to the newest teller, understands and shares a commitment to provide essential financial services to the most underserved of the community. And this commitment is what has made the Shreveport La.-based credit union the winner of the Credit Union Times 2013 award for Outstanding Service to the Underserved.

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