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At its Brand Bash at the Improv in Tampa's Ybor City, GTE Financial revealed its new logo and name to employees, who were decked out in their best to celebrate the debut. Joe Brancucci, president/CEO of GTE Financial, sees the future so bright, he must wear his shades.

Don’t expect Joe Brancucci to back down from his convictions, especially when it comes to how credit unions have the choice of evolving or face extinction. 

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