Thank you for sharing!

Your article was successfully shared with the contacts you provided.
At its Brand Bash at the Improv in Tampa's Ybor City, GTE Financial revealed its new logo and name to employees, who were decked out in their best to celebrate the debut. Joe Brancucci, president/CEO of GTE Financial, sees the future so bright, he must wear his shades.

Don’t expect Joe Brancucci to back down from his convictions, especially when it comes to how credit unions have the choice of evolving or face extinction. 

Granted, his views emanate from opinions shaped by the highs and the lows seen in the financial services sector during his more than 40-year career, including 20 years within the credit union industry.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times
Live Chat

Copyright © 2022 ALM Media Properties, LLC. All Rights Reserved.