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For credit unions wanting to grow their purchase-mortgage portfolios, the secret is online.

Published findings from the National Association of Realtors’ “2012 Profile of Home Buyers and Sellers” report points to the Internet as an important, if not the most important, tool to serve and attract future homebuyers. The report shows that 41% of all homebuyers tend to use the Internet to look for properties as their very first step–more than any other first move. And an additional 11% went online first to find information about the home buying process. 

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Tonya Knudesn

 

Credit Union Times

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