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Unless the Milwaukee Brewers come calling for him to play as shortstop, Patrick Basler, president/CEO of Chicago-based First Financial Credit Union, has found his niche by helping consumers change their perceptions of credit unions.

A longtime lover of jazz, Basler played the saxophone and went to college as a music major. Realizing early on he didn’t want to be a starving artist, he switched his major three times. and it turned out that business, finance and marketing struck just the right chord. 

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