A recent analysis of social media conversations found thatconsumers join credit unions because of better customer service,more credit, and lower interest rates and fees.

Jehan Hamedi, manager of global market development for CrimsonHexagon of Boston, said nearly 230,000 relevant social mediaconversations were analyzed for the credit union study conductedfrom January to November 2012.

Crimson Hexagon leverages its proprietary technology to tap intosocial media conversations to uncover what consumers are sayingabout businesses, products and services.

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