More than 80% of marketers expect their organization to increase focus on mobile marketing strategies this year, according to the 2013 Aquent/American Marketing Association survey.

The online survey of 2,620 marketing professionals also found that organizations also plan to focus their marketing efforts in the following areas: social media (76%), marketing automation (75%), social networking sites (73%), search engine marketing-organic (68%), blogs (63%),  search engine marketing-pay per click (59%), email campaigns (56%), webcasts (56%), and grassroots promotions (54%).

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