A new white paper from The Members Group, a card processing CUSO affiliated with the Iowa Credit Union League, seeks to build a case for credit unions and community banks to use more data analysis, so-called Big Data, in their credit and debit card program management.

Written in conjunction with the CUSO data analysis partner, IQR Consulting, the white paper argues that analyzing the payment behavior of card holders can help portfolio managers cut costs, increase the cardholders use of the credit union’s card, cross sell cards to non-cardholding members and determine which cardholders would be most likely to respond to a given promotion or incentive.

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