Credit cards are likely going to continue their expansion into the credit union industry in 2013 as more credit unions start to issue cards and credit unions that already issue them expand their programs. In an era of steadily shrinking noninterest income, improvements in fraud detection and protection, combined with more targeted underwriting and card portfolio management will continue to make credit cards an important part of portfolios.

But there will be some shifts within the credit union card issuing industry. Credit union card reward programs, often offered through deals with payment CUSO’s, may be overhauled and modernized. Many credit union card reward programs still rely on a catalog, whether in paper or digital format, filled with merchandise eligible for purchase with rewards points to drive their card reward programs. But affinity rewards are moving forward at a rapid rate, and credit unions will begin to offer other forms of rewards. such as cash back and slashes in interest rates as part of the affinity reward mix.

Complete your profile to continue reading and get FREE access to, part of your ALM digital membership.

Your access to unlimited content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including and

Already have an account?


Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including and

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2023 ALM Global, LLC. All Rights Reserved.