Credit unions want to be there for their members from birththrough retirement, and designing niche financial programsespecially for key points in life — childhood, teenage years, youngadulthood and retirement, for example — is an effective way tobuild an active, engaged group of members.

Here are eight examples of life stage-appropriate programscurrently in place at credit unions, all of which draw theirtargeted groups in with incentives, from treasure chest prizes toloan discounts to local merchant coupons. Then, feel free to tellus about your credit union's creative life stage-oriented offeringin the comments section below.

Dollar Dog Kids Club

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Natasha Chilingerian

Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.