Credit unions values can be leveraged as a recruiting tool toattract people who are motivated by working in “impact jobs” thatmake a positive difference, according to a new report fromthe FileneResearch Institute in Madison, Wis.

Filene Research Institute partnered with Net Impact, a SanFrancisco-based nonprofit group that works within and beyondbusiness to address social and environmental problems., to conducta survey to find out how people view “impact jobs,” or jobs thatprovide employees with the opportunity to make a social orenvironmental impact.

The survey looked at national sample of 1,726 universitystudents about to enter the workforce and currently employedfour-year college graduates from three generations: Millennials(between the ages of 21 and 32), Generation X (between 33 and 48),and Baby Boomers (between 49 and 65).

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