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As consumers head to the malls and shopping strips this holiday season, more than half are expected to use cash or debit cards and only one out of three shoppers will break out credit cards to buy gifts, so reports an online survey of Litle & Co., a Lowell-Mass.-based payments processing company.

Ben Saren, vice president of marketing at Litle, said this trend might help credit unions market debit cards to members and attract new members as long as the card provides incentives.

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Peter Strozniak

 

Credit Union Times

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