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The Intimidation Factor

Whether we want to admit it, teens are intimidated by all financial institutions whether it is a bank or a credit Union. But why?

 

Whether we want to admit it, teens are intimidated by all financial institutions whether it is a bank or a credit Union. But why?

To put it simply, we feel intimidated by those we think are superior to us, and in a teenager’s mind credit unions rank superior. We are not cognitively mature enough to understand that credit unions are here to help us. Regardless of our financial situation, we need credit unions to help get us on track, save toward our futures and become responsible and stable members. Credit unions make us shake in our boots. To grasp the credit union’s cold door handle and stride into a busy lobby with confidence is no easy feat.

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Peter Westerman

 

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