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The buzz phrase in marketing circles these days is big data and, lately, just about every business is scurrying to harness techniques for better analyzing the mounds of information they have to make more money. The trouble is that it’s a lot easier said than done.

Credit union success stories involving big data triumphs are few.

But more are beginning to trickle in, and a for instance is Congressional Federal Credit Union, a $735 million institution headquartered in Oakton, Va., with branches in the Capitol Building, the Rayburn Building, the Longworth Building and the Ford Building.

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