How Raiz Federal Credit Union built a more connected, digital-forward experience with Alkami.
How Raiz Federal Credit Union Is Building a Digital-Forward Member Experience with Alkami's Digital Sales & Service Platform
Raiz Federal Credit Union (Raiz) is a member-inspired financial institution rooted in community. The El Paso, Texas-based credit union serves approximately 78,000 members and has grown to more than $1 billion in assets since its founding in 1936. Raiz provides a full range of high-quality financial services at competitive rates and low costs while guiding members from all walks of life toward their financial goals.
Financial Institution Background
- Go Live Date: July 2023
- Location: El Paso, Texas
- Number of Branches: 9
- Asset Size: $1B+
- Member Size: 78K
- Core Provider: Fiserv DNA
Raiz partnered with Alkami to modernize its digital banking platform and extend its member-first experience beyond the branch. For Amy Krasikov, VP of Digital Experience at Raiz, the work is deeply tied to the credit union's commitment to El Paso: a warm, authentic community with tremendous opportunity.
That local identity shapes the credit union's digital banking strategy. Raiz wants members to feel cared for whether they are visiting a branch, opening an account online, protecting their money, or managing financial wellness from a mobile device. With a lean technology team, the credit union needed a modern digital banking platform and connected solutions that could help execute a digital-forward vision without losing the personal connection that defines its brand.