Payments solution providers The Members Group in Des Moines, Iowa, and CO-OP Financial Services in Rancho Cucamonga, Calif., haverolled out a collaborative advertising initiative to promote theirpartnership that was forged earlier this year.

The partnership said it is working to introduce products andservices to the credit union market such as payment solutions,mobile banking and payment products, EMV chip card technologies,cardholder support services, fraud prevention strategies andconsulting services.

To visually promote the partnership, executives from The MembersGroup and CO-OP teamed up to design a new graphic that waspatterned after a vintage “seal of approval.” The graphic carriesthe logos of both companies in the center of a medallion-shapedlogo surrounded by the copy, “Leaders in Innovation,” in circulartypeset.