CU Direct Corp. announced last week the purchase of key assetsfrom Lifestyle Lending Solutions, a retail and medical lendingfirm.
|As a result of the transaction, the Ontario, Calif.-basedCU Direct said it will be better positioned to service creditunions in the retail lending marketplace and advance its nationalretail lending network.
|Established in 2007 Lifestyle Lending Solutions in Salt Lake City is recognized asa leading retail and medical lending solutions provider focused onthe niche market of lifestyle lending, and catering specifically tothe credit union industry, according to CU Direct.
|Lifestyle Lending has a network of more than 750 merchants in 16states.
|Kirk Harris, founder of Lifestyle Lending, has joined CU Directas product director, retail lending and will take on leadership ofboth the Lifestyle Lending products and the CUDL Retail products,CU Direct said.
|CU Direct, the parent company of CUDL, Lending Insights, Lending360, CUDL Retail and Vero brands, said it now serves 1,020 creditunions.
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