In today's competitive marketplace, businesses find themselvesconstantly challenged to grow and evolve if they want to succeedand not be deemed old fashion or out-of-date in meeting the demandsof customers.

Although change and a willingness to grow and become — forthe right purpose — is a proven good strategy, any constanturge to fix one's gaze steadily toward the future while letting goof the past can prove detrimental to the organization's identityand reputation. Losing touch with one's roots, one's heritage, is asure course for disaster. It not only fuels a dysfunctionalworkplace but can tear apart the very fabric of the organization'sbrand.

We've seen businesses pursue various tactics when faced with thereality that the organization or its corporate culture has changedto such an extent that the organization itself is no longerinfluenced by the values and principles that have defined its veryessence from the day it was founded,