WASHINGTON, D.C. — Start with the right question. That was alarge piece of advice for financial institution marketers at themorning BAI Retail Delivery keynote on Wednesday.
Jonathan Salem Baskin, a marketing strategist and the openingspeaker, offered the insight that most institutions need “to flipthe telescope,” that is, most start with the wrong question whenthe topic switches to engagement.
- ALSO at BAI Mobile Banking Rings theRegister
- ALSO at BAI Mobile Apps Go Open
- ALSO at BAI Billionaire Branson Moves into Mortgages
- ALSO at BAI Sparks Fly at P2P Panel
- ALSO at BAI Mobile Wallet Wars Are On
- ALSO at BAI Kawasaki on Success
What they ask is: how do we get our customers to engage withus?
The right question, per Baskin, is: how do we engage with ourcustomers? Do that – hunt for real ways to touch lives – and, saidBaskin, financial institutions would find themselves on a very fasttrack to success in engagement.
Continue Reading for Free
Register and gain access to:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts.
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders.
- Educational webcasts, white papers, and ebooks from industry thought leaders.
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com.
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
