NASHVILLE, Tenn. — Make IT real and make it matter.
That was one position posed Friday by Ed Brett of WestminsterSavings Credit Union in British Columbia to attendees at the CUWater Cooler Symposium in the Frist Center for the Visual Arts.
The Canadian credit union's manager of product and deliveryservice said the challenge with technology and banking has been howto take those concepts that exist in the abstract and make themreal.
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“The most important part of the Amazon experience for me is notwhat occurs at the point of purchase but what happens seven dayslater. There's the package and it's Christmas or my birthdayagain,” said Brett.
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