On Wednesday, Editor-in-Chief/Publisher Sarah Snell Cooke and branding guru Denise Wymore joined Power of Performance co-hosts Jason Dias and Deb Schaffer for an on-air debate about using the words "credit union" in branding.
GTE Federal Credit Union's re-brand move last month to drop "credit union" and become GTE Financial sparked some pretty strong reactions across the industry. From Cooke's perspective "it was one of the wisest things the credit union could have done."
Wymore read the column from the Florida credit union's CEO, Joe Brancucci, and penned a column of her own that bluntly stated why the name change game is a losing one for the industry as a whole.
- CATCH the great debate.
Wednesday's webcast show, dubbed "The Power of Persuasion", delved deeper into both sides of a conversation that Dias said the industry as a whole needs to be having.
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